Cricket Records Can Create Cricketing Legends

Ask any cricket enthusiast and he will be able to recall the national and world records held by cricket players who then held the reign during the time period till the existence of the cricket records. However, the downside of cricket records is that it is temporary in nature. The emergence of new players with talent creates new cricket records and raises the benchmark for performance. 

It is also true; however, that once a record has been created it imprints the name of the player in the minds of his fans forever. The creation of new records can also not diminish the precedence set by earlier cricket records.


Cricket records have the ability to drive a player’s performance by setting a benchmark for him. The player then strives to excel, creates a new record for himself and achieves that prestigious position in the world of cricket. The high level of international popularity that the game of cricket has gained over the years has further raised the importance of cricket records. 

Now a player holding any kind of cricket records can instantly come into the limelight, thanks to the high level of media and public interest in the game. Cricket records can also give a player the competitive edge when it concerns questions of being selected in a national team or even for playing at an international level.

Branding Marketing Plan Corporate Branding

As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem intuitive at the time. 

The following few paragraphs attempt to impart our understanding of a well-written plan’s importance by first defining some of key elements of the role of marketing in most organizations.


Defines Focus: Your strategic marketing plan gives the company, and everyone in it, a benchmark to measure all marketing activities against. A well-developed strategic marketing plan not only gives you a structured strategic and tactical outline, but also defines your target audience, messages, goals, and objectives, in a way that allows flexibility. A

structured plan provides a benchmark to measure all marketing activities and ensure that the investment they require meet the needs and goals of the marketing plan – preventing you from spending on wasted efforts. 

It helps staff understand goals and become customer-focused. It also empowers them to make decisions on their own that are consistent with the company’s objectives.


Tracks Costs / Measures Value: A marketing plan provides a step-by-step guide to what you are spending money on and when. It enables you to budget marketing expenses–helping you keep control of your expenditures, manage your cash flow, track sales to marketing expense ratio, and measure success of your marketing efforts. It also ensures that product development dollars are not wasted.

Small Business Reports – to determine how companies are performing market

A ratio of small business is a feedback that is given periodically to determine how companies are performing in the market. They act as a benchmark to measure what should be improved as well as what operational tactics should be eliminated if one sees no longer work. The reports target a sole proprietorship, limited liability companies, corporations and general corporate and transmission companies and utilities.


The data contained inreport includes information on employment and income, depending on the type of employment and enterprise. The data contained in the crucial relationship touches on the credit market, and shows clearly how interest rates have been operating during that period of time. 

This information can help determine whether the company they have been borrowing at favorable rates and what you can do in the future.


Rates vary depending on the region's financial situation firm and the value of the assets it holds. Towards the end of the report of the credit market, the average figure is reflected. Rates are usually a reflection of commercial loans given by both domestic and foreign banks, large and small. This does not include independent financial companies.


In the report, there are key terms that need to be clearly understood. One of them is 'the longest' which refers to the interval between rate adjustments between thebanks> mentioned in the report. The longer this interval is better for small businesses because they get a longer period to do their planning. 

Lowest rates are more likely to be offered by foreign banks, while small domestic banks usually have the highest. A prepayment penalty is a fee that lenders charge if you choose to repay the loan before the time agreed repayment schedule.


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